While doing his Graduation in Mechanical engineering and crunching engineering formulas, Mustafa found solace in writing poetry and short stories. He realised that he had a flair for words over numbers. It was this inclination for storytelling and writing which made him switch from engineering to advertising and marketing communications. Starting of as a design engineer where he understood the concept of design thinking, aesthetics, simplicity and usability of any design. He then migrated full time towards marketing and communications to help brands create engaging campaigns for their products and services. Mustafa has over 12 years of work experience in marketing and corporate communications, brand management, strategic planning, copy writing, film and animation production, conceptualizing and implementing marketing & advertising campaigns across various channels.