‘Jack of All Trades’, is the best way to describe her. In a span of 6 years Linu has worked in diverse fields including KPO, Data Analytics, Medical Laboratory Technology, Clinical Trials, and Instructional Design. With prime focus on Content Writing she is currently a part of Upside’s Marketing Team. In her present role she is responsible for the conceptualisation, planning and execution of marketing campaigns, and utilises her creative streak in copy writing for marketing communications and digital marketing. Linu holds Master’s degree in Microbiology from Sardar Patel University, Gujarat. She enjoys singing, is an avid blogger, a budding photographer, and utilises her free time at learning new craft-skills.